Live Commerce — Korean Platforms

Channels for selling through real-time live streaming.

Live commerce in Korea is mostly embedded inside platforms merchants already use — Naver, Kakao, and Coupang each run their own live shopping surfaces — rather than existing as standalone apps, with Grip as a notable creator-led exception. Sessions are host-driven and conducted in Korean, so for a foreign business the practical question is less which platform to pick than whether you have a Korean-speaking host or agency who can demonstrate the product in real time.

Naver Shopping Live (네이버 쇼핑라이브) — Live-stream selling service integrated with Naver Smart Store, letting sellers broadcast and sell in real time.
Grip (그립) — Live commerce platform focused on small merchants and individual sellers hosting their own shopping broadcasts.
Kakao Shopping Live (카카오 쇼핑라이브) — Live-stream shopping service run through Kakao channels within the KakaoTalk ecosystem.
Coupang Live (쿠팡 라이브) — Live-stream selling feature within the Coupang marketplace where sellers and creators broadcast products.
Sauce Live (소스라이브) — Live and shoppable-video commerce solution that brands install on their own online stores.
Vogo Play (보고플레이) — Mobile live commerce platform centered on deeply discounted deal products.
Samsung Live (삼성 라이브) — Live broadcast sales channel on Samsung.com for home appliances and IT products.
11st Live (11번가 라이브) — 11st's live commerce channel featuring entertainment-style shopping broadcasts open to sellers.
Shinsegae Live Shopping (신세계라이브쇼핑) — Shinsegae Group channel combining TV and online live shopping broadcasts.
Jam Live (잼라이브) — Interactive live commerce platform built around influencer-hosted broadcasts.
CJ ONSTYLE Live (CJ온스타일 라이브) — CJ ENM's mobile live-broadcast commerce channel within the CJ ONSTYLE app.
Seven Shopping Live (세븐쇼핑라이브) — Live commerce broadcast platform styled as a news-format shopping show.
Soon Shop (순샵) — Short-form video commerce platform launched in May 2024 by Soon E&T, where creators sell products through short review videos.

Looking for a Korean partner in Live Commerce? We review inquiries from businesses entering Korea and, where there is a fit, introduce them to platforms in this directory — free for the inquiring business. Submit an inquiry →