Shopee (쇼피)

E-commerce marketplace focused on Southeast Asia and Taiwan, a common export channel for Korean sellers.

For businesses entering Korea

Who it fits: Korea-based businesses exporting consumer goods to Southeast Asia and Taiwan; an outbound channel, not a route into the Korean market.
English support: Korea onboarding runs in Korean via shopee.kr and the Korea Seller Center; Shopee's global seller tools exist separately in English.
Becoming a seller: Register a main account on shopee.kr and file the entry application; a Korean business registration certificate is the only required document, with review in a few business days.
Official seller page →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

Alibaba.com (알리바바닷컴) (global) — Global B2B wholesale and sourcing marketplace used by Korean exporters and buyers.
Amazon Global Selling (아마존 글로벌셀링) (global) — Program for selling on Amazon's international marketplaces, used by Korean sellers to export abroad.
Qoo10 (큐텐) (global) — Open marketplace serving Japan and other Asian markets, popular with Korean cross-border sellers.
tradeKorea (트레이드코리아) (global) — B2B export matching platform operated by KOTRA connecting Korean suppliers with overseas buyers.
BuyKorea (바이코리아) (global) — KOTRA-operated B2B platform supporting exports of Korean products to global buyers.