Rakuten (라쿠텐)

Major Japanese online marketplace where merchants can open a storefront and sell to Japanese consumers.

For businesses entering Korea

Who it fits: Established brands committing to a full branded storefront in Japan; screening-based store opening rather than instant marketplace sign-up.
English support: RMS back office is Japanese-only; bilingual onboarding support exists and international merchants from selected countries are now admitted.
Becoming a seller: Apply on the store-opening site, pass Rakuten's screening and pick one of three store plans; opening takes roughly six weeks from application.
Official seller page →
Official fee information →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

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