Wish (위시)

Mobile-first ecommerce marketplace focused on North America and Europe, open to cross-border sellers including those in Korea.

For businesses entering Korea

Who it fits: Cross-border merchants with low-priced, mobile-discovery consumer goods aimed at North American and European buyers; now owned by Qoo10 and invite-only.
English support: Fully English merchant portal (merchant.wish.com) and English help center (merchantfaq.wish.com).
Becoming a seller: Complete the questionnaire at merchant.wish.com; Wish reviews it and extends signup invitations by email, requesting ID and business documentation at registration.
Official seller page →
Official fee information →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

Alibaba.com (알리바바닷컴) (global) — Global B2B wholesale and sourcing marketplace used by Korean exporters and buyers.
Amazon Global Selling (아마존 글로벌셀링) (global) — Program for selling on Amazon's international marketplaces, used by Korean sellers to export abroad.
Shopee (쇼피) (global) — E-commerce marketplace focused on Southeast Asia and Taiwan, a common export channel for Korean sellers.
Qoo10 (큐텐) (global) — Open marketplace serving Japan and other Asian markets, popular with Korean cross-border sellers.
tradeKorea (트레이드코리아) (global) — B2B export matching platform operated by KOTRA connecting Korean suppliers with overseas buyers.