11st (11번가)

General open marketplace operated by the SK Group where third-party sellers list products across all categories.

For businesses entering Korea

Who it fits: General consumer-goods sellers seeking broad domestic open-market reach; 11st runs separate individual, business, and global seller account tracks.
English support: Seller Office and onboarding run in Korean only; a dedicated 'global seller' account type exists for overseas-brand sellers.
Becoming a seller: Sign up at the 11st Seller Office choosing individual, business, or global seller type; registration documents are uploaded online and reviewed before selling opens.
Official seller page →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

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