Naver Smart Store (네이버 스마트스토어)

Storefront platform on Naver, Korea's top search portal, letting sellers open shops integrated with Naver Search and Naver Pay.

For businesses entering Korea

Who it fits: Brands targeting Korean consumers who discover products via Naver search; realistic mainly for sellers with a Korean entity or local partner.
English support: Seller center is Korean-only with no official English seller portal; foreign brands operate via a Korean entity or agency.
Becoming a seller: Sign up on the seller center with a Korean business registration and local bank account; non-resident sellers typically enter via a Korean entity or local partner.
Official seller page →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

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