Auction (옥션)

One of Korea's first-generation open marketplaces, offering both auction-style and buy-now listings.

For businesses entering Korea

Who it fits: Consumer-goods sellers who want marketplace reach alongside Gmarket; one back office lists to both, so it suits sellers already planning a Gmarket presence.
English support: Seller signup and the shared ESM Plus console operate in Korean; no separate English seller portal for Auction.
Becoming a seller: One signup at signup.esmplus.com covers both Auction and Gmarket; the ESM Plus back office manages listings, orders and settlement across the two marketplaces.
Official seller page →
Official fee information →

Verified against official sources on 2026-07-04. Details change — the official pages above are always current.

See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.

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