SEMOPL — Korean platforms in English
Marketplaces & General Malls · Korea
Auction (옥션)
One of Korea's first-generation open marketplaces, offering both auction-style and buy-now listings.
For businesses entering Korea
- Who it fits: Consumer-goods sellers who want marketplace reach alongside Gmarket; one back office lists to both, so it suits sellers already planning a Gmarket presence.
- English support: Seller signup and the shared ESM Plus console operate in Korean; no separate English seller portal for Auction.
- Becoming a seller: One signup at signup.esmplus.com covers both Auction and Gmarket; the ESM Plus back office manages listings, orders and settlement across the two marketplaces.
- Official seller page →
- Official fee information →
Verified against official sources on 2026-07-04. Details change — the official pages above are always current.
See the official site for fees, settlement cycles, and seller requirements — these change frequently and are not republished here.
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Similar platforms
- Coupang (쿠팡)Major Korean e-commerce marketplace known for its Rocket Delivery next-day logistics network, covering nearly all product categories.
- Naver Smart Store (네이버 스마트스토어)Storefront platform on Naver, Korea's top search portal, letting sellers open shops integrated with Naver Search and Naver Pay.
- 11st (11번가)General open marketplace operated by the SK Group where third-party sellers list products across all categories.
- Gmarket (G마켓)Long-running Korean open marketplace under the Shinsegae Group, operated jointly with its sister site Auction.
- SSG.com (SSG닷컴)Online mall of the Shinsegae and E-mart retail group, selling groceries, department-store brands, and general merchandise.